Are the people at your ministry using the same language? Whether pastors, teachers, staff, lay leaders or volunteers, using a consistent message can help when communicating with those outside your ministry. We don't have to always be "on script," but aligning on key messaging can help reinforce the key points you want others to remember about your ministry.
This video talks about the process once school used to align on consistent messaging, including the creation of a new mission statement and vision statement.
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